The future is now. You might have heard that phrase before. And yes, it also applies to the digitalisation of the Arts & Culture Industry. Our in-house venue technology expert Adam W. Smith talks to us about the importance of software tools for music venues.
Nowadays there’s a tool for almost every facet of live music venue management. Activity Stream Group perfectly encapsulates this statement. Yesplan provides the sturdy backbone with their event planning software, while Activity Stream offers great insights to drive targeted marketing efforts, and CrowdEngage enables meaningful connections with your audience on a grand scale, while maintaining a personal touch.
So with all this said, why should live music venues embrace digitalisation? Adam shares five compelling reasons that make adopting software tools an absolute no-brainer.
Early bird gets the worm? Yes, but you can still easily catch up with the early adopters. In the Arts & Culture Industry, digitalisation is still a relatively new phenomenon. With the currently available user-friendly tools, you can start today and enjoy the same benefits as those who have been doing it for much longer.
The COVID-19 pandemic accelerated certain crucial elements, such as contactless payments, QR-codes and an abundance of available data. Thanks to this it’s never been easier to get into the data-game.
In our digital age, attention has become the most sought after commodity. As a music venue, you’re not only competing with other local venues, but also with the likes of Netflix, TikTok and video game companies. These industry giants have sharpened their algorithm-fangs and attack with deadly precision, targeting their audience with hyper-segmented recommendations.
To thrive in this competitive landscape, you need to ensure your events reach the right people swiftly. This is where Activity Stream shines. As a marketing tool it allows you to leverage your audience-data to pinpoint the perfect opportunity to serve them the events that they’re looking for.
Can you ever say you truly know someone? You can’t… but data can! How extraordinary would it be to know who your most loyal supporters are? Better yet, picture knowing when they buy their 20th ticket, so you can reward their loyalty with a free drink. By applying your creativity in tools like Activity Stream, CrowdEngage and Yesplan, along with various integrations, you can forge an unparallelled connection with your audience.
Working in the live entertainment industry is an endlessly rewarding experience, but it can also demand a lot from you personally. With long hours and often unpredictable challenges, it's not uncommon to feel burnt out. However, it doesn’t have to be this way.
By embracing software tools to simplify your administrative tasks, you and your colleagues can reclaim valuable time and energy. Free from unnecessary clutter, you can direct your focus towards what truly matters: organising extraordinary events that captivate your audience and bring joy to everyone involved. Simplifying your workflow allows you to flourish in your field without compromising your well-being.
Organising events involves financial risk, so you want to seek out every possible avenue to reduce costs. Leveraging software tools can significantly cut costs by increasing productivity. Hiring more staff or working longer hours is not always the answer.
Instead, simplify your planning by using Yesplan and use precise segmentation to get your events to the right people with Activity Stream. Finally, get all the necessary information about your upcoming events to your visitors with CrowdEngage.
Discover the benefits of our all-in-one event planning tool.
Get rid of administrative clutter and start planning your events with peace of mind.