Driving Efficiency and Working Smarter in Arts Centres and Theatres - Exeter Northcott Theatre

Join an exclusive gathering of arts leaders at Exeter Northcott Theatre, for an afternoon of knowledge sharing and best practice

- sponsored by Yesplan.

Register now

An afternoon Seminar at Exeter Northcott Theatre

The challenges facing today’s arts centres are considerable. 

As venues are challenged by funding cuts and the draw of an ever widening variety of entertainment platforms to attract people’s discretionary spend, we look at how efficiency can help you to free up more time to be creative and drive additional revenue. During this free to attend session you’ll hear from expert speakers on these challenges and how arts organisations are working to address them with practical solutions. 

Places are strictly limited to 30 people so make sure you book early. 


Meet our expert speakers!


Keynote speaker Rob Macpherson

Rob will discuss the importance of strategic branding for arts organisations.

Rob Macpherson spent over 15 years at Birmingham Hippodrome running brand, marketing, sales, PR and fundraising, with a 30-strong team helping it grow into one of the most successful unsubsidised and award-winning cultural institutions in the UK with a turnover of up to £30m. In 2018/19 nearly 600,000 enjoyed musicals, opera and ballet, contemporary dance, comedy and drama, and pantomime; with a further 250,000 engaging with free festivals and community programmes. 

He held previous roles at Warwick Arts Centre, the City of Birmingham Symphony Orchestra, and the London Philharmonic Orchestra following a music degree and one miserable year with PwC. 

In April 2019 Rob set up Impakt, as a new consultancy in association with Substrakt, a digital agency based in Birmingham. Impakt advises arts organisations, other charities and HE institutions on strategic brand development, corporate communications and creative thinking. 


- Twitter: @robmacpherson and @creatingimpakt


Btw... Have you already checked out the Aftermovie of our previous event at the MAC in Birmingham?           

Reserve your space now!