The Recovery Position - how brands which adapt could recover fastest
Joining Yesplan's Andrew Thomas in this webinar is Rob Macpherson, Managing Director of Impakt. He will elaborate on how "brand" sets companies apart.
What will you learn?
Rob Macpherson and Andrew will explore how branding can set companies apart and see them through tough times. He will give you some tips & tricks on how branding can help your company through a crisis period like we are experiencing now.
Here are the questions that will be addressed:
- What makes a great brand?
- How does brand affect company behaviour?
- How can we learn from these examples?
Meet our expert speaker Rob Macpherson
Rob Macpherson spent over 15 years at Birmingham Hippodrome
running brand, marketing, sales, PR and fundraising, with a 30-strong team helping it grow into one of the most successful unsubsidised and award-winning cultural institutions in the UK
with a turnover of up to £30m.
In 2018/19 nearly 600,000 enjoyed musicals, opera and ballet, contemporary dance, comedy and drama, and pantomime; with a further 250,000 engaging with free festivals and community programmes.
In April 2019 Rob set up Impakt, as a new consultancy in association with Substrakt, a digital agency based in Birmingham. Impakt advises arts organisations, other charities and HE institutions on strategic brand development, corporate communications and creative thinking.
Don't miss out on the other webinars!
This advanced webinar is the second in this series. In the first one we will look into how a well-thought-out CRM strategy can help you through tough times.
Click on this link to learn more about the other advanced webinar and sign up: