Sustainability, Accessibility & Efficiency in Arts Centres and Theatre

Join a host of arts centre and theatre managers at the MAC in Birmingham for an afternoon of knowledge sharing and best practice

- sponsored by Yesplan.

Register now

An Afternoon Seminar at MAC Birmingham


The challenges facing today’s arts centres are considerable. 

Striving for greater accessibility and inclusion, coupled with the need for efficiency savings, as well as environmental and business sustainability to name but a few. 

During this free to attend session you’ll hear from expert speakers on not just these challenges but also some of the solutions venues such as the MAC and others have found.

In addition to hearing from industry figures, you’ll also be able to see behind the scenes at the MAC on some of their improvements, to their physical and technical infrastructure. 


What can you expect? 

1:00 PM  Coffee and Networking

1:30 PM  Welcome to Mac and set the scene

1:40 PM  21st Century Challenges to Cultural Centres -  Keynote Speaker Roger Tomlinson

2:10 PM  Are European Venues Ahead of UK? -  Speaker Wouter Vermeylen

2:30 PM  Venue Tour

3:00 PM  Disabled Customers and Equitable Ticketing -  Speaker Martin Austin

3:20 PM  Integrated & Efficient Systems, The Way Forward? -  Speaker Patrick Morsman

3:50 PM  Delivering An Accessible Digital Strategy -  Speaker James Coleman

4:10 PM  Panel Discussions

4:30 PM  Drinks/ Mingle 


Meet our expert speakers! 

Keynote Speaker Roger Tomlinson


Roger will map out what he sees as the biggest threats and greatest opportunities for Arts Centres and Theatres in the coming years. 

Now "mostly retired" Roger has over 45 years experience of the arts and entertainment industry, starting out as an arts marketer and then a CEO and producer, before an international career as an arts management consultant. He formed TheTicketingInstitute.com and the Functionality Builder to enable more rigorous procurement practices. 

Roger is particularly interested in the way digital technologies are changing the ways people can relate to arts organisations and how they can develop audiences and increase attendances. He is regarded as one of the world’s leading experts on integrated ticketing solutions, helping design and develop or on procuring on-line technologies for ticketing and marketing, working internationally. He's been rewarded with a Lifetime Achievement Award from INTIX. 

Nowadays, Roger chairs the Centre for Performance Research and is a Board member of The Audience Agency. 

- Twitter: @BrandinyourHand and @TicketingInst




Patrick Morsman  Sales Manager Yesplan 

Patrick Morsman has been in and around arts organisations for 25 years. From a humble position as a box office assistant with the Hallé Orchestra, he became fascinated with computerised systems to help manage arts organisations. Having worked with multiple ticketing and venue management systems, he remains passionate about driving efficiencies in arts organisations.

James Coleman  Director Supercool 

James founded Supercool in 2004 and has since worked with arts and cultural organisations to communicate clearly through digital media

As a user experience designer, he’s created websites such as Bristol Old Vic, Chichester Festival Theatre and Sheffield Theatres. 


Wouter Vermeylen  CEO Yesplan 

Wouter Vermeylen is co-founder and director of Yesplan, a SaaS planning tool for cultural venues. In 2004 Wouter initiated from within Arts Centre Vooruit the ambitious Arts Center of the Future, a project in which an innovative vision was created about the influences of digitization within the cultural sector. These efforts were rewarded when he became IT manager of the year in 2006. 

A year after Yesplan was founded in 2011, Wouter received the Flemish Culture Prize for Cultural Management for the launch of the company as a spin-off from Vooruit. 


Martin Austin  Director and Founder Nimbus Disability 

Nimbus Disability is a consultancy service working across a range of industries providing practical and tangible support in meeting and exceeding legal obligations toward disabled people

It offers a range of services including the development of two new and unique services; CredAbility and The Access Card. The Access Card is the first scheme of its type in the UK offering a universal and consistent way of disabled people evidencing and communicating their needs to providers quickly and discreetly.

Reserve your space now!