Join an exclusive gathering of arts leaders for an afternoon of knowledge sharing and best practice.
- sponsored by Yesplan.
As venues are challenged by funding cuts and the continual need to find new revenue streams, we look at how you can drive efficiency to reduce costs and be creative in the pursuit of additional revenue. During this FREE to attend session you’ll hear from expert speakers on these challenges and how arts organisations are working to address them with practical solutions.
Places are strictly limited to 30 people so make sure you book early.
1.00 PM Tea and coffee
1.30 PM Welcome to the APEX and set the scene
1.40 PM The secret to maximising your earned income - Keynote Speaker David Reece
2.10 PM Using benchmarking to improve business performance - Speaker Mark Hazell
2.40 PM Break
3.00 PM There's always a better deal - Speaker Andrew Thomas
3.30 PM Joining up - Speaker Ken Paul
4.00 PM Q&A session
4.30 PM Drinks and networking
David Reece is responsible for developing the company’s consulting offers and managing the company’s consultancy projects. Since joining Baker Richards in 2009, he has gained extensive experience in handling a wide range of projects for performing arts venues, museums and visitor attractions, including National Theatre, Royal Academy of Arts and English Heritage.
Through a combination of insightful data analysis, innovative primary research and strategic development, David works with organisations to optimise their earned income strategy, focusing primarily on ticket pricing and membership. Recently, David has developed an inventive application of conjoint analysis to establish price elasticity for cultural events and membership packages, allowing organisations to understand what different markets are willing-to-pay for the value of what they have to offer and consequently the optimal strategy designed to meet their overall objectives.
A lot of people say Andrew does not have a proper job. He agrees with that, he says he has about six of them. Therapist, lawyer, wrestling referee, nursery school teacher and wild west sheriff are just some of the ways he describes consulting and working with major sports and entertainment franchises around the world wrangling with technology and data to work smarter not harder.
His current client list includes Premier League football clubs, major festivals and some of the UK's most iconic arts venues. As well as leading Europe's Ticketing Professionals organisation he sits as one of the International representatives on the board of INTIX.
Ken is currently the Business Development Director for Seatgeek Entertainment, which is a ticketing, CRM and POS supplier to the theatre, music and sports markets.
Their customers range in size from venues such as the 300 seat Brunton Theatre in Edinburgh to the 120,000 seat venue in Dallas for the Dallas Cowboys.
Some of their customers include English National Opera, LW Theatres, York Theatre Royal, Den Norske Opera and Ballet. The main part of Ken's career was spent in Commercial Theatre at a senior level for Delfont Mackintosh, Nimax Theatres and Really Useful Theatres.
Mark was Marketing & Communications Director at Norwich Theatre Royal for 25 years until 2018, line managing a department of 13, responsible for marketing, programming, fundraising and education. Prior to moving to Norfolk, he worked for a variety of touring theatre companies, including Cambridge Theatre Company and the New Vic Theatre Touring Company.
He has also worked with Chichester Festival Theatre, Leicester Haymarket Theatre, Guildford’s Yvonne Arnaud Theatre and High Wycombe’s Swan Theatre. He is now a freelance arts marketing consultant, and his clients include the Fitzwilliam Museum, Kettle’s Yard, BeWILDerwood and the producer of the world’s biggest pantomimes.
Reserve your space now!