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A day in the life of the Head of Sales and Events at MAC Birmingham

Do you want to find out what it’s like being in charge of events at one of the UK’s liveliest arts centres? We hosted an expert talk with Damien Vincent to find out just what makes him and the MAC tick and how he manages to keep all the plates spinning. If you missed it, you can watch it on-demand here. 

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Find out how Damien's days as Head of Events and Sales play out

Are you working as Head of Sales and/or Events at your organisation? Then this is your chance! Damien Vincent talked about his role at MAC and showed us how he uses Yesplan to facilitate his day-to-day tasks. 

What can you expect? On the 17th of May, Damien gave us a little peek into how his days as Head of Events and Sales play out. He talked about how information flows to other members of the organisation, the reports he uses and the other systems that are making his life easier. 

The topics discussed:

  • The tools of the trade
  • Team structure
  • Internal communications
  • Plans for the future

What does a Head of Sales and Events do at Midlands Arts Centre?

Damien wears many hats, but in this webinar he focused on his role as the Head of Sales & Events. So he shed some light on what it takes to make your events a success. Have a look at some of Damien's responsibilities:  

  • Responsible for the strategic leadership and management of frontline service activities including ticketing, events management and reception.
  • Responsible for the production and implementation of the marketing and communication strategy for the event department.
  • Overall responsibility for the introduction and training of staff on Yesplan which supports the work of the entire organisation.
  • On an operational level: Check event reports from the night before, room checks, meet and greet customers & show rounds.
  • Process daily reports, incidents and lost property.

Meet your hosts

Damien Vincent - Head of Sales and Events, MAC Birmingham
Damien has worked in the arts and event industry for over 15 years in Birmingham in theatre and cultural settings. He has established and shaped the commercial activities at MAC and is now managing the ticketing and commercial teams. With a keen interest in technology and IT, Damien led the Yesplan project team and implementation and has been involved in both the practical and the technical sides of the MAC’s approach to the post-COVID opening.

Patrick Morsman - Sales Manager at Yesplan 
Patrick is Sales Manager at Yesplan (UK and Ireland) and is based in Wells, Somerset - England’s smallest city. He joined Yesplan about 4 years ago. Before that, he worked for a number of ticketing system companies.